What is Search Engine Marketing (SEM)?
Search Engine Marketing is a strategy used to increase the visibility of websites on Search Engine Results Pages (SERPs). It is a paid service that ensures that your website will appear on top of SERPs when potential customers enters keywords relevant to your business/products/services.
Also commonly referred to as Pay Per Click (PPC) advertising, SEM is a non-intrusive technique that does not interrupt the task of consumers on the internet. With this strategy, your website will reach customers when they are most likely to invest into a product or service.