What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is a mandatory marketing practice if you want your business website to be found or ranked on search engines such as Google. While SEO is the cheapest method to increase the visibility of a website, it is also the hardest to achieve.
With millions and millions of searches made on a day-to-day basis, the traffic generated to a business’s website can be very beneficial to a business. If done correctly then not only do you receive a lot of traffic from SEO, but you receive very specific traffic from customers with a high buying intent.